My dear dear lord, The purest treasure mortal times afford Is spotless reputation—that away, Men are but gilded loam, or painted clay. A jewel in a ten-times barr’d-up chest Is a bold spirit in a loyal breast.
Richard The Second, Act 1, Scene 1
In the modern day, a spotless reputation is essential to the success of any person, group, or business. It means that there has not been any negative feedback or any scandals related to them. The phrase has maintained the same meaning over time, and it literally means a reputation that has not been hurt or tarnished in any way. In Richard The Second, Mowbray is accused of treason by Henry IV, and points out that the accusation itself has left a dent in his reputation.
What ways can we in the modern day, maintain a spotless reputation?